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  • August 4, 2017

Conversion Tracking between BeMob & ExoClick

Today we want to share with you useful user guide about setting up conversion tracking with ExoClick  – the innovative ad network serving 5 billion geo-targeted ads every day to web and mobile advertisers and publishers worldwide.

Step 1: Code for Tracking ID

Log into your ExoClick account and click Conversion Tracking tab.



In Add a new goal section define your goal name and click Save button.

Goals allow advertisers to track the effectiveness of their campaigns by tracking specific actions.


When the goal is available in the Goal list, press Tag.



Your Tracking ID HTML code will be displayed. To integrate with BeMob you should copy the code only (boxed in red).




Step 2:  Traffic Source Settings

Log in to your BeMob account and click Traffic Sources tab on the panel.

As ExoClick is already added in BeMob templates, we advice to select this traffic source from this trusted list.




Use the search bar to navigate easy.




In the Postback URL field replace goal=REPLACE part with the goal ID generated in Step 1.

{externalId} token is required to pass the data on conversions from the tracker via postback.



To track conversions correctly select Use custom parameters option.


The only mandatory parameter to track conversions is the External ID – all others are optional.

You can always find all the available tokens on ExoClick website.



Cost parameter for ExoClick is defined as the bid for your campaigns and it is applied equally to all the Pricing models.


Hits & Tips: Use BeMob advanced options to manage campaigns in the most effective way.

Impression tracking option enables to use CPM cost model to track the cost of  banner impressions in a campaign.



When working with particular source, a certain percentage of traffic can be lost on its way to the tracker. For different countries the percentage of loss can vary significantly. With BeMob you can set the percentage of traffic loss from the source.





Use tags for organizing your work with campaigns in the tracker. The complete user guide on using tags can be found in this article.



If you don’t want to add or modify any more parameters click Save.


Step 3:  Affiliate Network and Offer Settings

Click Affiliate Networks tab on the panel.

Hints & Tips: Check our affiliate network templates before setting it manually. If this network is in our list, just select it and all the settings will come up automatically.

If the network is not in the list of networks with preconfigured setting, then it is required to copy BeMob postback URL and place it on the side of your affiliate network. Make sure that you replace the tokens in REPLACE and OPTIONAL strings with affiliate network specific tokens.


To add the offer click Offers tab on the panel.



Enter the offer URL in corresponding field.



See our knowledge base to set affiliate network and offer correctly.

Step 4:  Campaign Settings

To create a campaign click Campaign tab on the panel, then New.


Complete all the mandatory fields, select the campaign destination and click Save.

Copy the Campaign URL from the appeared field. The parameters are generated based on the traffic source configuration.



Step 5: Set up the Campaign on ExoClick

Log in to your ExoClick Advertiser account. Press New Campaign button.



Select Marketing Materials tab and place the campaign URL from the tracker into the corresponding field.



Due to this fast and easy setup all three API are connected with each other.

Want to share your idea with us or ask a question? Contact us!


skype: BeMob Support

telegram: @bemob 


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