Tracking Facebook Ads properly is one of the main issues faced by our users.
Let’s start exploring this question.
Traffic Source Settings
To start a campaign on FB with BeMob, it is required to integrate the tracker with Facebook by adding the traffic source template – press Traffic sources tab and click New button.
As FB doesn’t provide postback tracking, you can simply specify the name in Traffic Source Details section and move on to Parameters.
Facebook offers the range of tokens to pass the data on source, ad ID, campaign ID / name, age, gender, etc. The list of tokens recently became available to make the campaign configurations easier.
Facebook available tokens:
Note: If it is required to track age or gender, etc. you should introduce the parameters manually at the end of the each campaign URL on Facebook.
The parameters and tokens should be specified within FB template. Please make sure you introduce them correctly.
Note: The cost can not be tracked automatically in FB campaigns.
When setting campaign with FB as traffic source, we suggest to select Do not track option to update cost manually.
After macros are added in traffic source template they will automatically be mapped at the end of campaign URL. For instance, if you want to track campaign name, source and age the following parameters should be added:
The campaign URL generated in tracker with Facebook as a traffic source will be:
Age should be specified manually for each ad, for instance, &age=18-25
We always suggest to add your own domain for actual campaigns instead of using BeMob domain – follow the guide at this link to learn more about domain settings with BeMob.
After traffic source, offer and affiliate network (optional) set in tracker, you can start campaign configurations.
To create a campaign with BeMob it is required to:
- press Campaigns tab
- click New
- specify the campaign name
- select Facebook Ads as traffic source
- choose the country. If your campaign is dedicated to more than 1 geo, select Global in country section
Note: Country parameter is required to organize your campaigns’ list in tracker. This option does not affect the traffic distribution for the required country.
- select your custom tracking domain and currency
- choose Do not track instead of cost model
- pick the required destination of your campaign
- press Save to store the settings
After you create your campaign the campaign URL will be generated in the tracker. You can also find the campaign URL in Campaign links.
After campaign with Facebook as traffic source is set in BeMob, you can create a campaign on the side of Facebook.
In Ad Manager section introduce the campaign URL in Destination URL field.
Tracking tokens should be introduced in URL Parameters section.
Note: At this point you need to replace the values of parameters that will not be dynamically passed within campaign link, for instance, &age=18-25
The campaign URL from BeMob will be the destination point of your Facebook ad.
You can see that the configurations are very easy and it doesn’t take much time to integrate BeMob with FB.
Anyway you are always welcome in the live chat – our managers will be glad to assist !