{"id":6205,"date":"2023-02-28T09:18:00","date_gmt":"2023-02-28T14:18:00","guid":{"rendered":"https:\/\/blog.bemob.com\/?post_type=intro&#038;p=6205"},"modified":"2023-03-24T10:23:35","modified_gmt":"2023-03-24T14:23:35","slug":"%f0%9f%92%ab-metricas-ivt-ips-en-listas-negras-ips-de-centros-de-datos","status":"publish","type":"intro","link":"https:\/\/blog.bemob.com\/en_US\/intro\/%f0%9f%92%ab-metricas-ivt-ips-en-listas-negras-ips-de-centros-de-datos\/","title":{"rendered":"\ud83d\udcab M\u00e9tricas IVT: IPs en listas negras, IPs de centros de datos"},"content":{"rendered":"\n<p>El tr\u00e1fico inv\u00e1lido se describe como el aumento artificial de clics e impresiones que, como es habitual, no proceden de usuarios reales.&nbsp;<\/p>\n\n\n\n<p>Aunque la naturaleza de dicho tr\u00e1fico puede ser tanto accidental como estar relacionada con actividades fraudulentas intencionadas, es importante detectar todas las formas de IVT y asegurarse de que el presupuesto publicitario se gasta correctamente y sus anuncios se muestran a clientes relevantes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Con BeMob puede realizar un seguimiento del tr\u00e1fico no v\u00e1lido que aparece en sus campa\u00f1as. Esta versi\u00f3n est\u00e1 dedicada a la gesti\u00f3n del tr\u00e1fico que procede de direcciones IP y centros de datos incluidos en listas negras.&nbsp;<\/p>\n\n\n\n<p>Para activar las m\u00e9tricas de su cuenta, acceda a <strong>Suscripci\u00f3n \u2192 Funciones \u2192 Seguimiento de tr\u00e1fico no v\u00e1lido<\/strong>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-24-at-17.15.00.png\" alt=\"ivt metrics bemob\" class=\"wp-image-6206\" width=\"738\" height=\"200\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-24-at-17.15.00.png 984w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-24-at-17.15.00-300x81.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-24-at-17.15.00-768x208.png 768w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p>Para ver la cantidad de impresiones, visitas, clics que provienen de IPs de listas negras e IPs de centros de datos deber\u00e1 activar las columnas correspondientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/columns_setting_ivt_metrics.gif\" alt=\"columns settings ivt metrics bemob\" class=\"wp-image-6207\" width=\"766\" height=\"512\"\/><\/figure>\n\n\n\n<p>Adem\u00e1s, no s\u00f3lo puede ver la cantidad de tr\u00e1fico que se detecta como sospechoso en los informes de BeMob, sino tambi\u00e9n utilizar las reglas para enrutar el tr\u00e1fico sospechoso a ofertas dedicadas y p\u00e1ginas de destino.<\/p>\n\n\n\n<p>Para utilizar la regla basada en el tr\u00e1fico sospechoso es necesario acceder a la configuraci\u00f3n de la campa\u00f1a o flujo y hacer clic en <strong>A\u00f1adir regla \u2192Tr\u00e1fico sospechoso (IPs de la lista negra), Tr\u00e1fico sospechoso (IPs de centros de datos).\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/03\/campaign_settings_ivt_metrics.gif\" alt=\"campaign_settings_ivt_metrics\" class=\"wp-image-6209\" width=\"766\" height=\"512\"\/><\/figure>\n\n\n\n<p>Esperamos que esta funci\u00f3n le resulte \u00fatil para conocer la calidad de su tr\u00e1fico y aumentar la tasa de conversi\u00f3n. En la pr\u00f3xima versi\u00f3n tenemos previsto a\u00f1adir m\u00e1s m\u00e9tricas adicionales para realizar un seguimiento del tr\u00e1fico no v\u00e1lido.<\/p>\n","protected":false},"template":"","categories":[259],"intro":"Con esta versi\u00f3n del producto hemos a\u00f1adido la funci\u00f3n de seguimiento del tr\u00e1fico no v\u00e1lido. 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