{"id":6954,"date":"2025-12-24T14:38:00","date_gmt":"2025-12-24T19:38:00","guid":{"rendered":"https:\/\/blog.bemob.com\/?post_type=intro&p=6954"},"modified":"2026-01-26T14:44:11","modified_gmt":"2026-01-26T19:44:11","slug":"%f0%9f%92%b2cost-currency-macro-on-the-offer-level-reversed-revenue-column","status":"publish","type":"intro","link":"https:\/\/blog.bemob.com\/en_US\/intro\/%f0%9f%92%b2cost-currency-macro-on-the-offer-level-reversed-revenue-column\/","title":{"rendered":"\ud83d\udcb2{cost.CURRENCY} Macro on the Offer Level & Reversed Revenue Column"},"content":{"rendered":"\n

{cost.CURRENCY} Macro on the Offer Level<\/h4>\n\n\n\n

We\u2019ve added the {cost.CURRENCY} macro<\/strong> for use at the Offer settings level<\/strong>.<\/p>\n\n\n\n

This macro allows you to pass the cost data that was originally received in the campaign URL further to the offer. It is especially useful if you use BeMob for traffic reselling<\/strong> or other scenarios where cost data must be forwarded at the offer level.<\/p>\n\n\n\n

How It Works<\/h4>\n\n\n\n

\u2022 Append the {cost.CURRENCY}<\/strong> macro to the end of the offer URL together with the cost passing parameter.<\/p>\n\n\n\n

\u2022 The macro will pass the cost value in the specified currency.<\/p>\n\n\n\n

Examples:<\/strong><\/p>\n\n\n\n

\u2022 To pass cost in USD, use {cost.USD}<\/strong><\/p>\n\n\n\n

\u2022 To pass cost in EUR, use {cost.EUR}<\/strong><\/p>\n\n\n\n

\u2022 To pass cost in another currency, use {cost.CURRENCY}<\/strong>, replacing CURRENCY with the required ISO 4217 currency code<\/strong>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reversed Revenue Column<\/h4>\n\n\n\n

Affiliate networks and direct advertisers send conversion status updates<\/strong> (from newly appeared to confirmed, paid, or rejected) via postbacks.<\/p>\n\n\n\n

Even after a conversion is marked as confirmed and paid<\/strong>, it may later be returned or refunded<\/strong>. In such cases, the payout is deducted, resulting in reversed revenue<\/strong> for the affiliate.<\/p>\n\n\n\n

To make this behavior transparent, we\u2019ve added reversed revenue tracking in a separate column<\/strong>.<\/p>\n\n\n\n

What\u2019s New<\/h4>\n\n\n\n

\u2022 A dedicated Reversed Revenue<\/strong> column is now available in reports.<\/p>\n\n\n\n

\u2022 The column can be enabled via report column settings<\/strong>.<\/p>\n\n\n\n

\u2022 It reflects conversions that were reversed by the affiliate network.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u26a0\ufe0f Important:<\/strong><\/p>\n\n\n\n

A high rate of reversed conversions and growing reversed revenue may indicate issues with conversion quality or potential dishonesty from an affiliate network or direct advertiser. This data can help you detect and investigate possible discrepancies.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud83d\udce9 We highly appreciate your feedback and feature requests.<\/p>\n\n\n\n

Feel free to reach us via Live chat from the panel or website and at support@bemob.com<\/a><\/p>\n","protected":false},"template":"","categories":[258],"intro":"

In this release we\u2019ve introduced two new features based on requests from our clients, aimed at improving cost passing flexibility and revenue transparency.<\/p>","yoast_head":"\n\ud83d\udcb2{cost.CURRENCY} Macro on the Offer Level & Reversed Revenue Column - BeMob Tracker Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bemob.com\/intro\/\ud83d\udcb2cost-currency-macro-on-the-offer-level-reversed-revenue-column\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcb2{cost.CURRENCY} Macro on the Offer Level & Reversed Revenue Column - BeMob Tracker Blog\" \/>\n<meta property=\"og:description\" content=\"{cost.CURRENCY} Macro on the Offer Level We\u2019ve added the {cost.CURRENCY} macro for use at the Offer settings level. 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