{"id":6788,"date":"2024-12-20T03:43:00","date_gmt":"2024-12-20T08:43:00","guid":{"rendered":"https:\/\/blog.bemob.com\/?p=6788"},"modified":"2025-02-12T07:23:01","modified_gmt":"2025-02-12T12:23:01","slug":"everything-we-released-in-2024","status":"publish","type":"post","link":"https:\/\/blog.bemob.com\/en_US\/2024\/12\/20\/everything-we-released-in-2024\/","title":{"rendered":"Everything We Released in 2024"},"content":{"rendered":"\n<p>This year, we focused on delivering a stable and seamless experience for our users. We introduced new features to enhance platform usability, stayed attuned to industry developments, and responded to your requests for functionality improvements. Explore how these efforts have shaped BeMob into an even more powerful tool for your needs.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Let\u2019s dive in \ud83d\udc47<\/p>\n\n\n\n<h2>Managing Suspicious Costs: A Solution for Cleaner Campaign Data<\/h2>\n\n\n\n<p>When running campaigns on traffic source platforms, stray clicks sometimes find their way into the tracker.&nbsp;<\/p>\n\n\n\n<p>These clicks, not recorded on the traffic source\u2019s side, typically have a referrer of google.com and an unusually high cost per click. Such \u201cpreview traffic\u201d distorts statistics and compromises the accuracy of reports.<\/p>\n\n\n\n<p>To address this issue, we\u2019ve introduced the <strong>Manage Suspicious Cost <\/strong>functionality.<\/p>\n\n\n\n<p>With this feature enabled:<\/p>\n\n\n\n<ul><li>Any click with a referrer of google.com and a cost exceeding $1 will be excluded from the tracker.<\/li><\/ul>\n\n\n\n<ul><li>This ensures your reports remain clean and free from inaccurate data caused by preview traffic.<\/li><\/ul>\n\n\n\n<p>To activate this functionality:<\/p>\n\n\n\n<p>1. Go to your tracker settings.<\/p>\n\n\n\n<p>2. Uncheck the <strong>Allow google.com referrer<\/strong> option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-1024x439.png\" alt=\"\" class=\"wp-image-6774\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-1024x439.png 1024w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-300x129.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-768x329.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-1536x659.png 1536w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-2048x879.png 2048w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-1200x515.png 1200w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/google-ref-1980x849.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once configured, clicks from preview traffic will no longer appear in your reports, giving you more reliable insights for decision-making.<\/p>\n\n\n\n<p>This update is part of our commitment to enhancing your campaign tracking experience and maintaining the integrity of your performance data.<\/p>\n\n\n\n<h2>Introducing Click ID-Free Conversion Tracking with BeMob<\/h2>\n\n\n\n<p>Accurate tracking is the cornerstone of effective campaign management, and traditionally, BeMob registers conversions only when they contain click ID information.<\/p>\n\n\n\n<p>However, evolving industry standards and technological shifts have presented scenarios where relying solely on click IDs is no longer viable.<\/p>\n\n\n\n<p><strong>Challenges in the Post-iOS 14.5 Era<\/strong><\/p>\n\n\n\n<p>Apple\u2019s iOS 14.5 update introduced significant changes in user privacy, limiting the information available about users who opt out of tracking. This change has impacted mobile attribution tools like AppsFlyer, which often cannot include click ID data in postbacks due to these privacy constraints.<\/p>\n\n\n\n<p>Another challenge arises when browser cookies, essential for storing click IDs, are blocked or lost. This is common when using conversion tracking pixels instead of postbacks. Without a click ID, these conversions cannot be recorded, creating gaps in performance data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" width=\"702\" height=\"950\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cookie.png\" alt=\"\" class=\"wp-image-6775\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cookie.png 702w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cookie-222x300.png 222w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p><strong>BeMob\u2019s Solution: Click ID-Free Conversion Tracking<\/strong><\/p>\n\n\n\n<p>To address these challenges, BeMob has introduced a fallback tracking option that allows conversions to be registered without click ID information. Instead, this method uses the campaign ID as an additional parameter to link conversions to campaigns.<\/p>\n\n\n\n<p><strong>How to Get Started<\/strong><\/p>\n\n\n\n<p>1. Activate the Option: Enable the fallback tracking feature in your global settings.<\/p>\n\n\n\n<p>2. Set Up a Dedicated Postback or Pixel: Once activated, create a specific postback or tracking pixel for the campaigns you want to track without click IDs.<\/p>\n\n\n\n<p>By implementing this option, you can overcome the limitations imposed by privacy changes and cookie restrictions, ensuring more comprehensive and accurate tracking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"437\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-1024x437.png\" alt=\"\" class=\"wp-image-6776\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-1024x437.png 1024w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-300x128.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-768x327.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-1536x655.png 1536w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-2048x873.png 2048w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-1200x512.png 1200w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/click-id-free-1980x844.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud83d\udcda Learn More: Check out our <strong><a href=\"https:\/\/docs.bemob.com\/en\/tracking-conversions-with-no-click-id\" target=\"_blank\" rel=\"noreferrer noopener\">User Guide<\/a> <\/strong>for detailed instructions on setting up click ID-free conversion tracking.&nbsp;<\/p>\n\n\n\n<h2>Introducing CPA Column<\/h2>\n\n\n\n<p>This might seem like a small addition, but it\u2019s a significant enhancement that empowers you to manage your statistics more efficiently.<\/p>\n\n\n\n<p>A dedicated column for CPA (Cost per Acquisition) calculations has been added, making it easier than ever to track and analyze your campaign performance.<\/p>\n\n\n\n<p>Here\u2019s how the CPA is calculated:<\/p>\n\n\n\n<p><strong>CPA = Cost \u00f7 (Confirmed Conversions + Custom Conversions (if revenue &gt; 0 and included in revenue) \u2013 Chargeback Conversions)<\/strong><\/p>\n\n\n\n<p>This enhancement ensures that custom conversions with revenue greater than zero, and with the Include in Revenue option enabled, are now seamlessly factored into your CPA data.<\/p>\n\n\n\n<p>The new CPA column is available by default for all users across every tariff plan, providing a more comprehensive view of your marketing efficiency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"510\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-1024x510.png\" alt=\"\" class=\"wp-image-6777\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-1024x510.png 1024w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-300x149.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-768x383.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-1536x765.png 1536w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-2048x1020.png 2048w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-1200x598.png 1200w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/cpa-column-1980x987.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Enhancing Teamwork with Custom Columns for Admins<\/h2>\n\n\n\n<p>Effective teamwork is a cornerstone of any successful process, enabling team owners to delegate tasks efficiently among members. Recognizing this, we\u2019ve introduced a feature that empowers admins to create custom columns.<\/p>\n\n\n\n<p>This update ensures that team collaboration becomes even more streamlined, offering greater flexibility and organization for managing processes and sharing responsibilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1011\" height=\"1024\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/team-up-1011x1024.png\" alt=\"\" class=\"wp-image-6778\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/team-up-1011x1024.png 1011w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/team-up-296x300.png 296w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/team-up-768x778.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/team-up.png 1049w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n\n\n\n<p>Admins now have the ability to create and customize columns tailored to their unique reporting needs. This feature allows admins to not only design custom columns but also modify formulas, descriptions, and values of existing ones for precise data management.<\/p>\n\n\n\n<p>Custom columns created by admins are visible across the team, ensuring seamless collaboration. Both the owner and other members can access these columns, while creation and editing privileges remain exclusive to admins and owners. <\/p>\n\n\n\n<p>User roles, however, do not have access to this functionality, ensuring controlled data handling.<\/p>\n\n\n\n<h2>Improving Panel Load Speed<\/h2>\n\n\n\n<p>In previous versions, users experienced sluggish panel performance, particularly in accounts with a high volume of items. We\u2019ve addressed this by enhancing data caching requests, resulting in significant improvements.<\/p>\n\n\n\n<p>You may notice a slightly longer initial load time when accessing the panel. However, subsequent panel and data loads are now notably faster.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"997\" height=\"1024\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed-997x1024.png\" alt=\"\" class=\"wp-image-6779\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed-997x1024.png 997w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed-292x300.png 292w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed-768x789.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed-1200x1233.png 1200w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/speed.png 1387w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<h2>Integration With TrafficJunky<\/h2>\n\n\n\n<p>This year we\u2019ve managed to integrate with TrafficJunky \u2013 an adult traffic source platform.&nbsp;<\/p>\n\n\n\n<p>This integration allows automatic cost data collection and makes campaign tracking more efficient.<\/p>\n\n\n\n<p>It saves time and improves accuracy by eliminating manual cost updates.<\/p>\n\n\n\n<p>For detailed setup instructions, please refer to our guide \ud83d\udc49<strong><a href=\"https:\/\/docs.bemob.com\/en\/trafficjunky-settings\">TrafficJunky Settings Guide<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"440\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-1024x440.png\" alt=\"\" class=\"wp-image-6780\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-1024x440.png 1024w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-300x129.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-768x330.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-1536x660.png 1536w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-2048x880.png 2048w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-1200x516.png 1200w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-18.48.38-1980x851.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Working on this integration highlighted some shortcomings in our existing integrations. Specifically, there was an issue where creating a single campaign in the tracker would result in multiple campaigns being created on the source platform, leading to discrepancies between the data on the source and in the tracker.<\/p>\n\n\n\n<p>We have resolved this issue, and now data via the API from other sources (PropellerAds, Exoclick, MGID, Revcontent) will be synchronized correctly.<\/p>\n\n\n\n<h2>Optimizing Domains&nbsp;<\/h2>\n\n\n\n<p>We\u2019ve rolled out advanced domain optimization, greatly enhancing the speed of SSL certificate issuance.<\/p>\n\n\n\n<p><strong>New processing time<\/strong>: SSL certificates are now issued in under 5 minutes!<\/p>\n\n\n\n<p><strong>HTTPS Support for All Clients<\/strong>:<\/p>\n\n\n\n<p>Links with HTTPS are now enabled by default for all clients, ensuring improved security and reliability across the platform.<\/p>\n\n\n\n<p>These updates are part of our continuous commitment to providing a faster, safer, and more seamless experience with BeMob.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Here\u2019s to you, dear BeMob client. Thank you for being a part of this incredible journey.<\/p>\n\n\n\n<p>From our team to yours, we wish you a happy 2025! \ud83e\udd42<\/p>\n\n\n\n<p>P. S. If you\u2019ve made it this far, we\u2019ve got a little gift for you:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en-1024x1024.png\" alt=\"\" class=\"wp-image-6781\" srcset=\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en-1024x1024.png 1024w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en-300x300.png 300w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en-150x150.png 150w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en-768x768.png 768w, https:\/\/blog.bemob.com\/wp-content\/uploads\/2024\/12\/deal-en.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our 3, 6, or 12-month subscription options will help to save on tracking and optimize your budget. <\/p>\n\n\n\n<p>Find out more on plans on our dedicated <a href=\"https:\/\/bemob.com\/en\/bemob-holiday-deal-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pricing Page<\/strong><\/a>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>P. P. S: Not ready to commit for that long? No worries! Use the promo code <strong>BEMOB2025<\/strong> to get 30% off on a 1-month BeMob plan and add-ons.<\/p>\n\n\n\n<p>Simply apply it in the<strong> <a href=\"https:\/\/panel.bemob.com\/app\/profile\/subscription\" target=\"_blank\" rel=\"noreferrer noopener\">Subscription section<\/a> <\/strong>before changing your plan:<\/p>\n\n\n\n<p><em>Note: This offer is not applicable to custom pricing plans.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Don\u2019t hesitate to contact us for any questions or assistance through our live chat or email at&nbsp;<a href=\"mailto:support@bemob.com\">support@bemob.com<\/a>. Our dedicated support team is here to help and is always at your service.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, we focused on delivering a stable and seamless experience for our users. We introduced new features to enhance platform usability, stayed attuned to industry developments, and responded to your requests for functionality improvements. Explore how these efforts have shaped BeMob into an even more powerful tool for your needs.<\/p>\n","protected":false},"author":2,"featured_media":6783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[258],"tags":[280],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything We Released in 2024 - BeMob Tracker Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bemob.com\/2024\/12\/20\/everything-we-released-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything We Released in 2024 - BeMob Tracker Blog\" \/>\n<meta property=\"og:description\" content=\"This year, we focused on delivering a stable and seamless experience for our users. We introduced new features to enhance platform usability, stayed attuned to industry developments, and responded to your requests for functionality improvements. 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