{"id":6984,"date":"2026-05-30T14:53:00","date_gmt":"2026-05-30T18:53:00","guid":{"rendered":"https:\/\/blog.bemob.com\/?post_type=intro&#038;p=6984"},"modified":"2026-06-03T14:55:26","modified_gmt":"2026-06-03T18:55:26","slug":"%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url","status":"publish","type":"intro","link":"https:\/\/blog.bemob.com\/es_ES\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/","title":{"rendered":"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration,  Conversion Notification URL"},"content":{"rendered":"\n<p><strong>Database Infrastructure Improvements<\/strong><\/p>\n\n\n\n<p>Following the Amazon infrastructure incident that affected a number of online services, BeMob has implemented significant infrastructure and database resilience improvements to further strengthen platform reliability.<\/p>\n\n\n\n<p>Additional data storage facilities have been introduced to maintain redundant copies of tracking and reporting data across multiple locations. These enhancements provide an extra layer of protection against unexpected infrastructure failures and help minimize the risk of service disruption.<\/p>\n\n\n\n<p>In addition, BeMob has improved its regional failover capabilities, allowing the platform to switch to alternative infrastructure regions more efficiently in the event of server outages or regional service interruptions. This reduces potential downtime and helps ensure continued access to tracking, reporting, and data processing services.<\/p>\n\n\n\n<p>These improvements enhance overall platform stability, increase data redundancy, and provide greater business continuity for customers operating mission-critical tracking campaigns.<\/p>\n\n\n\n<p><strong>Enhanced ExoClick Cost Integration<\/strong><\/p>\n\n\n\n<p>BeMob now supports receiving and updating cost data through custom parameters provided by ExoClick. This improvement offers greater flexibility for advertisers who rely on custom tracking variables and enables more accurate cost attribution within reports.<\/p>\n\n\n\n<p><strong>&#8220;Send Postbacks %&#8221; Renamed to &#8220;Conversions Shaving %&#8221;<\/strong><\/p>\n\n\n\n<p>To make the functionality clearer and easier to understand, the &#8220;Send Postbacks %&#8221; setting has been renamed to <strong>Conversions Shaving %<\/strong>.<\/p>\n\n\n\n<p>This setting allows users to specify what percentage of conversions should <strong>not<\/strong> be sent back to the traffic source. It is commonly used when advertisers want to intentionally hide a portion of conversion data from their traffic provider.<\/p>\n\n\n\n<p>By default, BeMob sends 100% of conversions to the configured traffic source. Adjusting the Conversions Shaving % value allows greater control over postback distribution.<\/p>\n\n\n\n<p><strong>New Feature: Conversion Notification URL<\/strong><\/p>\n\n\n\n<p>A new <strong>Conversion Notification URL<\/strong> feature has been introduced.<\/p>\n\n\n\n<p>In addition to sending conversion postbacks to the traffic source, BeMob can now send an additional conversion notification to any third-party service or endpoint specified by the user. This functionality can be configured directly within the Campaign Settings and is useful for CRM integrations, custom analytics platforms, internal reporting systems, and automation workflows.<\/p>\n\n\n\n<p>The feature is currently available upon request. If you would like to enable it on your account, please contact the BeMob Support Team.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udce9 We highly appreciate your feedback and feature requests.<\/p>\n\n\n\n<p>Feel free to reach us via Live chat from the panel or website and at support@bemob.com<\/p>\n","protected":false},"template":"","categories":[258],"intro":"This release has been dedicated to strengthening platform resilience and business continuity while introducing new tools for conversion notifications, enhanced cost tracking integrations, and more transparent postback management.","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bemob.com\/intro\/\ud83d\udd27-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog\" \/>\n<meta property=\"og:description\" content=\"Database Infrastructure Improvements Following the Amazon infrastructure incident that affected a number of online services, BeMob has implemented significant infrastructure and database resilience improvements to further strengthen platform reliability. Additional data storage facilities have been introduced to maintain redundant copies of tracking and reporting data across multiple locations. These enhancements provide an extra layer of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bemob.com\/intro\/\ud83d\udd27-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/\" \/>\n<meta property=\"og:site_name\" content=\"BeMob Tracker Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T18:55:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.bemob.com\/ru_RU\/#website\",\"url\":\"https:\/\/blog.bemob.com\/ru_RU\/\",\"name\":\"BeMob Tracker Blog\",\"description\":\"BEMOB - TRAFFIC AND TRACKING MANAGEMENT PLATFORM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.bemob.com\/ru_RU\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#webpage\",\"url\":\"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/\",\"name\":\"\\ud83d\\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bemob.com\/ru_RU\/#website\"},\"datePublished\":\"2026-05-30T18:53:00+00:00\",\"dateModified\":\"2026-06-03T18:55:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u0413\\u043b\\u0430\\u0432\\u043d\\u0430\\u044f \\u0441\\u0442\\u0440\\u0430\\u043d\\u0438\\u0446\\u0430\",\"item\":\"https:\/\/blog.bemob.com\/ru_RU\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\\ud83d\\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bemob.com\/intro\/\ud83d\udd27-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/","og_locale":"en_US","og_type":"article","og_title":"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog","og_description":"Database Infrastructure Improvements Following the Amazon infrastructure incident that affected a number of online services, BeMob has implemented significant infrastructure and database resilience improvements to further strengthen platform reliability. Additional data storage facilities have been introduced to maintain redundant copies of tracking and reporting data across multiple locations. These enhancements provide an extra layer of [&hellip;]","og_url":"https:\/\/blog.bemob.com\/intro\/\ud83d\udd27-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/","og_site_name":"BeMob Tracker Blog","article_modified_time":"2026-06-03T18:55:26+00:00","twitter_card":"summary","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blog.bemob.com\/ru_RU\/#website","url":"https:\/\/blog.bemob.com\/ru_RU\/","name":"BeMob Tracker Blog","description":"BEMOB - TRAFFIC AND TRACKING MANAGEMENT PLATFORM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bemob.com\/ru_RU\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#webpage","url":"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/","name":"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL - BeMob Tracker Blog","isPartOf":{"@id":"https:\/\/blog.bemob.com\/ru_RU\/#website"},"datePublished":"2026-05-30T18:53:00+00:00","dateModified":"2026-06-03T18:55:26+00:00","breadcrumb":{"@id":"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bemob.com\/intro\/%f0%9f%94%a7-database-infrastructure-improvements-enhanced-exoclick-cost-integration-conversion-notification-url\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/blog.bemob.com\/ru_RU\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udd27 Database Infrastructure Improvements, Enhanced ExoClick Cost Integration, Conversion Notification URL"}]}]}},"_links":{"self":[{"href":"https:\/\/blog.bemob.com\/es_ES\/wp-json\/wp\/v2\/intro\/6984"}],"collection":[{"href":"https:\/\/blog.bemob.com\/es_ES\/wp-json\/wp\/v2\/intro"}],"about":[{"href":"https:\/\/blog.bemob.com\/es_ES\/wp-json\/wp\/v2\/types\/intro"}],"wp:attachment":[{"href":"https:\/\/blog.bemob.com\/es_ES\/wp-json\/wp\/v2\/media?parent=6984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bemob.com\/es_ES\/wp-json\/wp\/v2\/categories?post=6984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}