{"id":5874,"date":"2022-04-20T09:23:28","date_gmt":"2022-04-20T13:23:28","guid":{"rendered":"https:\/\/blog.bemob.com\/?p=5874"},"modified":"2022-04-21T08:23:35","modified_gmt":"2022-04-21T12:23:35","slug":"smart-rotations","status":"publish","type":"post","link":"https:\/\/blog.bemob.com\/ru_RU\/2022\/04\/20\/smart-rotations\/","title":{"rendered":"Smart Rotations"},"content":{"rendered":"\n

Traffic distribution is one of the key features of the tracker.
Flexible routing between landing and offer pages allows to engage more visitors and increase the performance of the ad campaign from the marketing point.<\/p>\n\n\n\n

Random distribution, which is a default way of traffic delivery in BeMob campaigns, has some weak points from the point of marketing and engaging visitors. The visitors who access the same landing page \/ offer page several times may not be motivated to convert.<\/p>\n\n\n\n

To avoid this scenario the option of smart traffic distribution can be used. Let\u2019s see how it works.<\/p>\n\n\n\n\n\n\n\n

Smart TD option allows you to route all incoming traffic according to a selected rotation type. It is aimed to increase a conversion rate through displaying different landing \/ offer pages for those who are visiting your ad campaign not for the first time or fixing these visitors on a particular landing page \/ offer.<\/p>\n\n\n\n

\u2753 To get access to the option – contact our support team through the live chat or at support@bemob.com<\/p>\n\n\n\n

There are four types of rotations: Paths Rotation<\/strong>, Paths & Landings Rotation<\/strong> and Paths & Landings & Offers Rotation<\/strong>. <\/p>\n\n\n\n

Let\u2019s see how each of these types is working in BeMob.<\/p>\n\n\n\n

Paths Rotation<\/strong><\/h4>\n\n\n\n

Paths Rotation<\/strong> is a type of rotation when traffic is distributed between paths. At the same time landing pages and offers associated with these paths will be displayed randomly.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here is the example of Paths Rotation:<\/p>\n\n\n\n

  • Path 1 \u2192 Random landing page (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li>
  • Path 2 \u2192 Random landing page (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

    After all available paths have been accessed by a visitor, the rotation cycle will be restarted beginning with Path 1<\/strong>.<\/p>\n\n\n\n

    Paths & Landings Rotation<\/strong><\/h4>\n\n\n\n

    Paths & Landings Rotation<\/strong> is a type of rotation when traffic is alternately distributed between paths and landing pages. At the same time offers associated with these landing pages will be displayed randomly. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Here is the example of Paths & Landings Rotation:<\/p>\n\n\n\n

    • Path 1 \u2192 Landing page 1 (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li>
    • Path 1 \u2192 Landing page 2 (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li>
    • Path 2 \u2192 Landing page 1 (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li>
    • Path 2 \u2192 Landing page 2 (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

      After all available landing pages have been accessed by a visitor, the rotation cycle will be restarted beginning with Path 1 \u2192 Landing page 1<\/strong>.<\/p>\n\n\n\n

      Paths & Landings & Offers Rotation<\/strong><\/h4>\n\n\n\n

      Paths & Landings & Offers Rotation<\/strong> is a type of rotation when traffic is alternately distributed between paths, landing pages and offers. Any of the campaign elements will not be displayed randomly.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Here is the example of Paths & Landings & Offers Rotation:<\/p>\n\n\n\n

      • Path 1 \u2192 Landing page 1 (associated with this path) \u2192 Offer page 1 (associated with this path)<\/strong><\/li>
      • Path 1 \u2192 Landing page 1 (associated with this path) \u2192 Offer page 2 (associated with this path)<\/strong><\/li>
      • Path 1 \u2192 Landing page 2 (associated with this path) \u2192 Offer page 1 (associated with this path)<\/strong><\/li>
      • Path 1 \u2192 Landing page 2 (associated with this path) \u2192 Offer page 2 (associated with this path)<\/strong><\/li>
      • Path 2 \u2192 Landing page 1 (associated with this path) \u2192 Offer page 1 (associated with this path)<\/strong><\/li>
      • Path 2 \u2192 Landing page 1 (associated with this path) \u2192 Offer page 2 (associated with this path)<\/strong><\/li>
      • Path 2 \u2192 Landing page 2 (associated with this path) \u2192 Offer page 1 (associated with this path)<\/strong><\/li>
      • Path 2 \u2192 Landing page 2 (associated with this path) \u2192 Offer page 2 (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

        After all available landing pages have been accessed by a visitor, the rotation cycle will be restarted beginning with Path 1 \u2192 Landing page 1<\/strong> \u2192 Offer page 1<\/strong>.<\/p>\n\n\n\n

        Fix on<\/strong> is opposite to Rotations since it allows you to \u2018fix\u2019 a visitor on any path, landing page or offer page. At the same time a path, landing page or offer page your visitors should be fixed on will be selected randomly.<\/p>\n\n\n\n

        There are three types of fixations: Fix on Paths<\/strong>, Fix on Paths & Landings<\/strong> and Fix on Paths & Landings & Offers<\/strong>.<\/p>\n\n\n\n

        Fix on Paths<\/strong><\/h4>\n\n\n\n

        Fix on Paths <\/strong>is a type of fixation when traffic is fixed on the first displayed path.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Here is the example of Fix on Paths:<\/p>\n\n\n\n

        • Path 1 \u2192<\/strong> Random landing page (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

          As you can see, any traffic will never be redirected to Path 2<\/strong> if this path is not the first displayed path. All visitors will be fixed on Path 1<\/strong> and will see landing pages and offer pages associated with this path only.<\/p>\n\n\n\n

          Fix on Paths & Landings<\/strong><\/h4>\n\n\n\n

          Fix on Paths & Landings<\/strong> is a type of fixation when traffic is fixed on the first displayed path and landing page.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Here is the example of Fix on Paths & Landings:<\/p>\n\n\n\n

          • Path 1 \u2192<\/strong> Landing page 1 (associated with this path) \u2192 Random offer page (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

            As you can see, any traffic will never be redirected to Path 2<\/strong> if this path is not the first displayed path. Also, any traffic will never be redirected to Landing page 2<\/strong> if this landing page is not the first displayed landing page. <\/p>\n\n\n\n

            All visitors will be fixed on Path 1<\/strong> and Landing page 1<\/strong> and will see offer pages associated with this path and this landing page only. <\/p>\n\n\n\n

            Fix on Paths & Landings & Offers<\/strong><\/h4>\n\n\n\n

            Fix on Paths & Landings & Offers<\/strong> is a type of fixation when traffic is fixed on the first displayed path, landing page and offer page.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            Here is the example of Fix on Paths & Landings & Offers:<\/p>\n\n\n\n

            • Path 1 \u2192<\/strong> Landing page 1 (associated with this path) \u2192 Offer page 1 (associated with this path)<\/strong><\/li><\/ul>\n\n\n\n

              As you can see, any traffic will never be redirected to Path 2<\/strong> if this path is not the first displayed path. Also, any traffic will never be redirected to Landing page 2<\/strong> if this landing page is not the first displayed landing page. Finally, any traffic will never be redirected to Offer page 2<\/strong> if this offer page is not the first displayed offer page.<\/p>\n\n\n\n

              All visitors will be fixed on Path 1<\/strong>, <\/strong> Landing page 1<\/strong> and Offer page 1<\/strong>.<\/p>\n\n\n\n

              Smart TD is an extremely helpful option when it comes to wise traffic distribution. This feature is one of crucial parts of campaign optimization. And as a result, Smart TD can help you to improve the performance of your advertising campaigns. <\/p>\n\n\n\n

              Contact us through the live chat or at support@bemob.com if you have any questions. Our support team is always at your service.<\/p>\n\n\n\n

              Wishing you a high ROI!<\/p>\n","protected":false},"excerpt":{"rendered":"

              Traffic distribution is one of the key features of the tracker.Flexible routing between landing and offer pages allows to engage more visitors and increase the performance of the ad campaign from the marketing point. Random distribution, which is a default way of traffic delivery in BeMob campaigns, has some weak points from the point of […]<\/p>\n","protected":false},"author":2,"featured_media":5791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[258],"tags":[],"yoast_head":"\nSmart Rotations - BeMob Tracker Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bemob.com\/2022\/04\/20\/smart-rotations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Rotations - BeMob Tracker Blog\" \/>\n<meta property=\"og:description\" content=\"Traffic distribution is one of the key features of the tracker.Flexible routing between landing and offer pages allows to engage more visitors and increase the performance of the ad campaign from the marketing point. 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