Let’s dig deeper and get into the details of setting up and managing custom events.<\/p>\n\n\n\n\n\n\n\n
The Use of Custom Conversions<\/strong><\/h4>\n\n\n\nA custom conversion is a specific event type registered on the side of your affiliate network or your own offer. It can be considered as an upsell that comes along with a main conversion. <\/p>\n\n\n\n
For instance, you are running a campaign with an online casino \/ gambling offer. There could be several different event types associated with such offers: registration, first-time deposit, returned deposit, spending a certain amount etc. <\/p>\n\n\n\n
It is more convenient to track these actions as separate custom events than statuses of the same conversion. And as a solution, custom conversions option will be helpful.<\/p>\n\n\n\n
The Custom Conversions<\/strong> option is available on Professional, Business and Enterprise plans. You can also purchase this feature as an add-on on any pricing plan. More details see on our pricing page<\/a>.<\/span><\/p>\n\n\n\nLet\u2019s see how to create a custom conversion event with BeMob.<\/p>\n\n\n\n
Custom Conversions Settings<\/strong><\/h4>\n\n\n\nIf the Custom Conversions<\/strong> option is available on your pricing plan or you purchased it as an add-on, you can create a custom event in your BeMob account. To do this you should perform the following steps:<\/p>\n\n\n\n- Log into your BeMob account<\/a>. <\/li>
- Go to Settings <\/strong>\u2192 Custom Conversions<\/strong>.<\/li>
- Press Add Event<\/strong> button.<\/li><\/ol>\n\n\n\n
![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/1-1024x311.png\")
<\/figure>\n\n\n\nThe following settings are available in the Custom Conversion Event<\/strong> window:<\/p>\n\n\n\n- Custom Conversion Event Name<\/strong><\/li><\/ul>\n\n\n\n
This field refers to a custom event name which will be used as the name of the corresponding column displayed in your reports. <\/p>\n\n\n\n
Custom Conversion Event Name<\/strong> should start from a letter and have the max 255 length.<\/span><\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/2-1024x443.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/3-1024x174.png\")
<\/figure>\n\n\n\n- Values of The cet Parameter<\/strong><\/li><\/ul>\n\n\n\n
cet <\/strong>is the BeMob parameter used in Postback URL \/ Conversion Pixel to pass the value of a custom event.<\/p>\n\n\n\nFor instance, https:\/\/xxxxx.bemobtrk.com\/postback?cet=dep&cid={s2}&payout={payout}<\/a> <\/p>\n\n\n\nHere you should specify a value of a conversion event supported by your affiliate network or your own value if you are going to track conversions from your own website.<\/p>\n\n\n\n
Values of The cet Parameter<\/strong> should be a unique value with 255 alpha-numeric characters max and \u201c-\u201d, \u201c_\u201d allowed.<\/span><\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/4-1024x442.png\")
<\/figure>\n\n\n\nTip: <\/strong>If there are a few custom events passed under the same affiliate network, specify several values in the Values of The cet Parameter <\/strong>field.<\/span><\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/5-1024x443.png\")
<\/figure>\n\n\n\n- Include in Conversions Column<\/strong><\/li><\/ul>\n\n\n\n
If you want custom conversions to be included in the conversion amount and be displayed in the Conversions (All)<\/strong> column, the Include in Conversions Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/6-1024x443.png\")
<\/figure>\n\n\n\nIf this option is selected, a custom event will be included in the Conversions (All)<\/strong> column.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/7-1024x175.png\")
<\/figure>\n\n\n\nIf this option is not selected, a custom event will be only displayed in the corresponding Event<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/8-1024x176.png\")
<\/figure>\n\n\n\n- Include in Revenue Column<\/strong><\/li><\/ul>\n\n\n\n
If you want the revenue of custom conversions to be included in the total revenue amount, the Include in Revenue Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/9-1024x441.png\")
<\/figure>\n\n\n\nIf this option is selected, a revenue value of a custom event will be included in the Revenue<\/strong> column.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/10-1024x177.png\")
<\/figure>\n\n\n\nIf this option is not selected, a revenue value of a custom event will be only displayed in the corresponding Event (Revenue)<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/11-1024x175.png\")
<\/figure>\n\n\n\n- Send Postbacks to Traffic Source<\/strong><\/li><\/ul>\n\n\n\n
If you want to send data of custom conversions to your traffic source in its Postback URL, the Send Postbacks to Traffic Source <\/strong>checkbox should be marked.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/12-1024x443.png\")
<\/figure>\n\n\n\nAfter that it is required to specify a parameter that is supported by your traffic source for passing the value of a custom event in the Postback URL.<\/p>\n\n\n\n
For instance, https:\/\/www.yourtrafficsource.com\/php?clickid={externalId}&payout={payout}&event_type={cet}<\/a><\/p>\n\n\n\nwhere event_type<\/strong> is a parameter supported by your traffic source to accept the data of a conversion type;
{cet}<\/strong> is a token supported by BeMob for passing the value of a custom conversion event.<\/p>\n\n\n\nTip:<\/strong> Contact your traffic source support or check its documentation to learn what parameter is used by this traffic source to receive data of a conversion type in Postback URL.<\/span><\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/13-1024x616.png\")
<\/figure>\n\n\n\nOnce a postback is sent to your traffic source, {cet} <\/strong>will be replaced with the actual value of a custom event.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/14-1024x148.png\")
<\/figure>\n\n\n\n- Include in Cost column<\/strong><\/li><\/ul>\n\n\n\n
You are able to use this option only if Send Postbacks to Traffic Source<\/strong> is selected.<\/span><\/p>\n\n\n\nIf you want the cost of custom conversions to be included in the total cost amount, the Include in Cost Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/15-1024x443.png\")
<\/figure>\n\n\n\nTip: <\/strong>Use the Include in Cost Column<\/strong> option if you are working on a CPA basis with your traffic source.<\/span><\/p>\n\n\n\n- Include in conversions daily cap value<\/strong><\/li><\/ul>\n\n\n\n
If you want the custom conversions to be included in a daily cap amount specified on the offer’s level, the Include in conversions daily cap value <\/strong>checkbox should be marked.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/16-1024x441.png\")
<\/figure>\n\n\n\nTip: <\/strong>Use the Include in conversions daily cap value<\/strong> option to avoid a traffic loss after the daily limit on custom conversions is reached on the side of your affiliate network.<\/span><\/p>\n\n\n\nMore details on the Daily Cap option can be found in the dedicated guide.<\/strong><\/a><\/p>\n\n\n\nCustom Conversions Tracking<\/strong><\/h4>\n\n\n\nPostback URL<\/strong><\/p>\n\n\n\nCustom conversions can be tracked via Postback URL that contains cet<\/strong> parameter and a custom event value. <\/p>\n\n\n\nTo generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/17-1024x308.png\")
<\/figure>\n\n\n\nThe following settings are available in the Generate Links<\/strong> window:<\/p>\n\n\n\n- Workspace<\/strong><\/li><\/ul>\n\n\n\n
Select the workspace you are working with. If you are not working with Workspaces, leave the default Master<\/strong> option.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/18-1024x496.png\")
<\/figure>\n\n\n\n- Campaign<\/strong><\/li><\/ul>\n\n\n\n
Select a campaign you want to use the Custom Conversions<\/strong> option for.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/19-1024x496.png\")
<\/figure>\n\n\n\n- Role<\/strong><\/li><\/ul>\n\n\n\n
Choose Select Existing Affiliate Network<\/strong> option if you have already added your affiliate network from BeMob templates. The postback tokens of the selected affiliate network will be automatically available in the Postback URL.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/20-1024x496.png\")
<\/figure>\n\n\n\nIf we don\u2019t have your affiliate network in our pre-configured templates, select Enter Tokens Manually<\/strong> and specify the tokens supported by your affiliate network.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/21-1024x496.png\")
<\/figure>\n\n\n\nPress the Copy<\/strong> button to get the configured Postback URL.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/22-1024x495.png\")
<\/figure>\n\n\n\nConversion Pixel<\/strong><\/p>\n\n\n\nIf it is not possible to track custom conversions from your affiliate network via Postback URL or you want to track custom conversions associated with your own offer, you can use Conversion Pixel<\/strong>. <\/p>\n\n\n\nTo generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nThe Conversion Pixel is provided in 3 forms: URL, pixel and script. Copy the required type of Conversion Pixel from the Generate Links<\/strong> window. <\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/23-1024x496.png\")
<\/figure>\n\n\n\nSet the Conversion Pixel on the side of your affiliate network or inside the code of the \u2018thank you page\u2019 that follows your own offer.<\/p>\n\n\n\n
Tip 1: <\/strong>Specify payout and transaction ID values in the pixel itself if this data is the same for each custom conversion.
For instance, <img src=”https:\/\/yourdomain.com\/conversion.gif?cet=reg&cid=OPTIONAL&payout=2&txid=123456<\/strong>” width=”1″ height=”1″ border=”0″ alt=”” \/><\/span><\/p>\n\n\n\nTip 2: <\/strong>Use HTTPS<\/strong> Campaign URL on the side of your traffic source to be able to track custom conversions via pixel.<\/span><\/p>\n\n\n\nMore information about the Conversion Pixel option see in our dedicated guide.<\/strong><\/a><\/p>\n\n\n\nSend Postbacks, % Option x Custom Conversions<\/strong><\/h4>\n\n\n\nThe Send Postbacks, % <\/strong>option is used to pass a certain percentage of conversions from BeMob to your traffic source. This feature works for both regular and custom conversions.<\/p>\n\n\n\nTip:<\/strong> Make sure that Postback URL is supported by your traffic source and set in a traffic source template before using this option.<\/span><\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/24-1024x617.png\")
<\/figure>\n\n\n\nTo set a percentage of conversions you want to send to a particular traffic source you should access the required traffic source settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/25-1024x615.png\")
<\/figure>\n\n\n\nTo set a percentage of conversions you want to send under a certain campaign you should access the required campaign settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.bemob.com\/wp-content\/uploads\/2023\/07\/26-1024x563.png\")
<\/figure>\n\n\n\n
Let\u2019s see how to create a custom conversion event with BeMob.<\/p>\n\n\n\n
Custom Conversions Settings<\/strong><\/h4>\n\n\n\nIf the Custom Conversions<\/strong> option is available on your pricing plan or you purchased it as an add-on, you can create a custom event in your BeMob account. To do this you should perform the following steps:<\/p>\n\n\n\n- Log into your BeMob account<\/a>. <\/li>
- Go to Settings <\/strong>\u2192 Custom Conversions<\/strong>.<\/li>
- Press Add Event<\/strong> button.<\/li><\/ol>\n\n\n\n
<\/figure>\n\n\n\nThe following settings are available in the Custom Conversion Event<\/strong> window:<\/p>\n\n\n\n- Custom Conversion Event Name<\/strong><\/li><\/ul>\n\n\n\n
This field refers to a custom event name which will be used as the name of the corresponding column displayed in your reports. <\/p>\n\n\n\n
Custom Conversion Event Name<\/strong> should start from a letter and have the max 255 length.<\/span><\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n- Values of The cet Parameter<\/strong><\/li><\/ul>\n\n\n\n
cet <\/strong>is the BeMob parameter used in Postback URL \/ Conversion Pixel to pass the value of a custom event.<\/p>\n\n\n\nFor instance, https:\/\/xxxxx.bemobtrk.com\/postback?cet=dep&cid={s2}&payout={payout}<\/a> <\/p>\n\n\n\nHere you should specify a value of a conversion event supported by your affiliate network or your own value if you are going to track conversions from your own website.<\/p>\n\n\n\n
Values of The cet Parameter<\/strong> should be a unique value with 255 alpha-numeric characters max and \u201c-\u201d, \u201c_\u201d allowed.<\/span><\/p>\n\n\n\n<\/figure>\n\n\n\nTip: <\/strong>If there are a few custom events passed under the same affiliate network, specify several values in the Values of The cet Parameter <\/strong>field.<\/span><\/p>\n\n\n\n<\/figure>\n\n\n\n- Include in Conversions Column<\/strong><\/li><\/ul>\n\n\n\n
If you want custom conversions to be included in the conversion amount and be displayed in the Conversions (All)<\/strong> column, the Include in Conversions Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n<\/figure>\n\n\n\nIf this option is selected, a custom event will be included in the Conversions (All)<\/strong> column.<\/p>\n\n\n\n<\/figure>\n\n\n\nIf this option is not selected, a custom event will be only displayed in the corresponding Event<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n<\/figure>\n\n\n\n- Include in Revenue Column<\/strong><\/li><\/ul>\n\n\n\n
If you want the revenue of custom conversions to be included in the total revenue amount, the Include in Revenue Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n<\/figure>\n\n\n\nIf this option is selected, a revenue value of a custom event will be included in the Revenue<\/strong> column.<\/p>\n\n\n\n<\/figure>\n\n\n\nIf this option is not selected, a revenue value of a custom event will be only displayed in the corresponding Event (Revenue)<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n<\/figure>\n\n\n\n- Send Postbacks to Traffic Source<\/strong><\/li><\/ul>\n\n\n\n
If you want to send data of custom conversions to your traffic source in its Postback URL, the Send Postbacks to Traffic Source <\/strong>checkbox should be marked.<\/p>\n\n\n\n<\/figure>\n\n\n\nAfter that it is required to specify a parameter that is supported by your traffic source for passing the value of a custom event in the Postback URL.<\/p>\n\n\n\n
For instance, https:\/\/www.yourtrafficsource.com\/php?clickid={externalId}&payout={payout}&event_type={cet}<\/a><\/p>\n\n\n\nwhere event_type<\/strong> is a parameter supported by your traffic source to accept the data of a conversion type;
{cet}<\/strong> is a token supported by BeMob for passing the value of a custom conversion event.<\/p>\n\n\n\nTip:<\/strong> Contact your traffic source support or check its documentation to learn what parameter is used by this traffic source to receive data of a conversion type in Postback URL.<\/span><\/p>\n\n\n\n<\/figure>\n\n\n\nOnce a postback is sent to your traffic source, {cet} <\/strong>will be replaced with the actual value of a custom event.<\/p>\n\n\n\n<\/figure>\n\n\n\n- Include in Cost column<\/strong><\/li><\/ul>\n\n\n\n
You are able to use this option only if Send Postbacks to Traffic Source<\/strong> is selected.<\/span><\/p>\n\n\n\nIf you want the cost of custom conversions to be included in the total cost amount, the Include in Cost Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n<\/figure>\n\n\n\nTip: <\/strong>Use the Include in Cost Column<\/strong> option if you are working on a CPA basis with your traffic source.<\/span><\/p>\n\n\n\n- Include in conversions daily cap value<\/strong><\/li><\/ul>\n\n\n\n
If you want the custom conversions to be included in a daily cap amount specified on the offer’s level, the Include in conversions daily cap value <\/strong>checkbox should be marked.<\/p>\n\n\n\n<\/figure>\n\n\n\nTip: <\/strong>Use the Include in conversions daily cap value<\/strong> option to avoid a traffic loss after the daily limit on custom conversions is reached on the side of your affiliate network.<\/span><\/p>\n\n\n\nMore details on the Daily Cap option can be found in the dedicated guide.<\/strong><\/a><\/p>\n\n\n\nCustom Conversions Tracking<\/strong><\/h4>\n\n\n\nPostback URL<\/strong><\/p>\n\n\n\nCustom conversions can be tracked via Postback URL that contains cet<\/strong> parameter and a custom event value. <\/p>\n\n\n\nTo generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nThe following settings are available in the Generate Links<\/strong> window:<\/p>\n\n\n\n- Workspace<\/strong><\/li><\/ul>\n\n\n\n
Select the workspace you are working with. If you are not working with Workspaces, leave the default Master<\/strong> option.<\/p>\n\n\n\n<\/figure>\n\n\n\n- Campaign<\/strong><\/li><\/ul>\n\n\n\n
Select a campaign you want to use the Custom Conversions<\/strong> option for.<\/p>\n\n\n\n<\/figure>\n\n\n\n- Role<\/strong><\/li><\/ul>\n\n\n\n
Choose Select Existing Affiliate Network<\/strong> option if you have already added your affiliate network from BeMob templates. The postback tokens of the selected affiliate network will be automatically available in the Postback URL.<\/p>\n\n\n\n<\/figure>\n\n\n\nIf we don\u2019t have your affiliate network in our pre-configured templates, select Enter Tokens Manually<\/strong> and specify the tokens supported by your affiliate network.<\/p>\n\n\n\n<\/figure>\n\n\n\nPress the Copy<\/strong> button to get the configured Postback URL.<\/p>\n\n\n\n<\/figure>\n\n\n\nConversion Pixel<\/strong><\/p>\n\n\n\nIf it is not possible to track custom conversions from your affiliate network via Postback URL or you want to track custom conversions associated with your own offer, you can use Conversion Pixel<\/strong>. <\/p>\n\n\n\nTo generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nThe Conversion Pixel is provided in 3 forms: URL, pixel and script. Copy the required type of Conversion Pixel from the Generate Links<\/strong> window. <\/p>\n\n\n\n<\/figure>\n\n\n\nSet the Conversion Pixel on the side of your affiliate network or inside the code of the \u2018thank you page\u2019 that follows your own offer.<\/p>\n\n\n\n
Tip 1: <\/strong>Specify payout and transaction ID values in the pixel itself if this data is the same for each custom conversion.
For instance, <img src=”https:\/\/yourdomain.com\/conversion.gif?cet=reg&cid=OPTIONAL&payout=2&txid=123456<\/strong>” width=”1″ height=”1″ border=”0″ alt=”” \/><\/span><\/p>\n\n\n\nTip 2: <\/strong>Use HTTPS<\/strong> Campaign URL on the side of your traffic source to be able to track custom conversions via pixel.<\/span><\/p>\n\n\n\nMore information about the Conversion Pixel option see in our dedicated guide.<\/strong><\/a><\/p>\n\n\n\nSend Postbacks, % Option x Custom Conversions<\/strong><\/h4>\n\n\n\nThe Send Postbacks, % <\/strong>option is used to pass a certain percentage of conversions from BeMob to your traffic source. This feature works for both regular and custom conversions.<\/p>\n\n\n\nTip:<\/strong> Make sure that Postback URL is supported by your traffic source and set in a traffic source template before using this option.<\/span><\/p>\n\n\n\n<\/figure>\n\n\n\nTo set a percentage of conversions you want to send to a particular traffic source you should access the required traffic source settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n<\/figure>\n\n\n\nTo set a percentage of conversions you want to send under a certain campaign you should access the required campaign settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n<\/figure>\n\n\n\n
- Log into your BeMob account<\/a>. <\/li>
- Go to Settings <\/strong>\u2192 Custom Conversions<\/strong>.<\/li>
- Press Add Event<\/strong> button.<\/li><\/ol>\n\n\n\n
<\/figure>\n\n\n\nThe following settings are available in the Custom Conversion Event<\/strong> window:<\/p>\n\n\n\n
- Custom Conversion Event Name<\/strong><\/li><\/ul>\n\n\n\n
This field refers to a custom event name which will be used as the name of the corresponding column displayed in your reports. <\/p>\n\n\n\n
Custom Conversion Event Name<\/strong> should start from a letter and have the max 255 length.<\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n- Values of The cet Parameter<\/strong><\/li><\/ul>\n\n\n\n
cet <\/strong>is the BeMob parameter used in Postback URL \/ Conversion Pixel to pass the value of a custom event.<\/p>\n\n\n\n
For instance, https:\/\/xxxxx.bemobtrk.com\/postback?cet=dep&cid={s2}&payout={payout}<\/a> <\/p>\n\n\n\n
Here you should specify a value of a conversion event supported by your affiliate network or your own value if you are going to track conversions from your own website.<\/p>\n\n\n\n
Values of The cet Parameter<\/strong> should be a unique value with 255 alpha-numeric characters max and \u201c-\u201d, \u201c_\u201d allowed.<\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\nTip: <\/strong>If there are a few custom events passed under the same affiliate network, specify several values in the Values of The cet Parameter <\/strong>field.<\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\n- Include in Conversions Column<\/strong><\/li><\/ul>\n\n\n\n
If you want custom conversions to be included in the conversion amount and be displayed in the Conversions (All)<\/strong> column, the Include in Conversions Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf this option is selected, a custom event will be included in the Conversions (All)<\/strong> column.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf this option is not selected, a custom event will be only displayed in the corresponding Event<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n
<\/figure>\n\n\n\n- Include in Revenue Column<\/strong><\/li><\/ul>\n\n\n\n
If you want the revenue of custom conversions to be included in the total revenue amount, the Include in Revenue Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf this option is selected, a revenue value of a custom event will be included in the Revenue<\/strong> column.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf this option is not selected, a revenue value of a custom event will be only displayed in the corresponding Event (Revenue)<\/strong> column automatically created by BeMob for this custom conversion.<\/p>\n\n\n\n
<\/figure>\n\n\n\n- Send Postbacks to Traffic Source<\/strong><\/li><\/ul>\n\n\n\n
If you want to send data of custom conversions to your traffic source in its Postback URL, the Send Postbacks to Traffic Source <\/strong>checkbox should be marked.<\/p>\n\n\n\n
<\/figure>\n\n\n\nAfter that it is required to specify a parameter that is supported by your traffic source for passing the value of a custom event in the Postback URL.<\/p>\n\n\n\n
For instance, https:\/\/www.yourtrafficsource.com\/php?clickid={externalId}&payout={payout}&event_type={cet}<\/a><\/p>\n\n\n\n
where event_type<\/strong> is a parameter supported by your traffic source to accept the data of a conversion type;
{cet}<\/strong> is a token supported by BeMob for passing the value of a custom conversion event.<\/p>\n\n\n\nTip:<\/strong> Contact your traffic source support or check its documentation to learn what parameter is used by this traffic source to receive data of a conversion type in Postback URL.<\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\nOnce a postback is sent to your traffic source, {cet} <\/strong>will be replaced with the actual value of a custom event.<\/p>\n\n\n\n
<\/figure>\n\n\n\n- Include in Cost column<\/strong><\/li><\/ul>\n\n\n\n
You are able to use this option only if Send Postbacks to Traffic Source<\/strong> is selected.<\/span><\/p>\n\n\n\n
If you want the cost of custom conversions to be included in the total cost amount, the Include in Cost Column <\/strong>checkbox should be marked.<\/p>\n\n\n\n
<\/figure>\n\n\n\nTip: <\/strong>Use the Include in Cost Column<\/strong> option if you are working on a CPA basis with your traffic source.<\/span><\/p>\n\n\n\n
- Include in conversions daily cap value<\/strong><\/li><\/ul>\n\n\n\n
If you want the custom conversions to be included in a daily cap amount specified on the offer’s level, the Include in conversions daily cap value <\/strong>checkbox should be marked.<\/p>\n\n\n\n
<\/figure>\n\n\n\nTip: <\/strong>Use the Include in conversions daily cap value<\/strong> option to avoid a traffic loss after the daily limit on custom conversions is reached on the side of your affiliate network.<\/span><\/p>\n\n\n\n
More details on the Daily Cap option can be found in the dedicated guide.<\/strong><\/a><\/p>\n\n\n\n
Custom Conversions Tracking<\/strong><\/h4>\n\n\n\n
Postback URL<\/strong><\/p>\n\n\n\n
Custom conversions can be tracked via Postback URL that contains cet<\/strong> parameter and a custom event value. <\/p>\n\n\n\n
To generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nThe following settings are available in the Generate Links<\/strong> window:<\/p>\n\n\n\n
- Workspace<\/strong><\/li><\/ul>\n\n\n\n
Select the workspace you are working with. If you are not working with Workspaces, leave the default Master<\/strong> option.<\/p>\n\n\n\n
<\/figure>\n\n\n\n- Campaign<\/strong><\/li><\/ul>\n\n\n\n
Select a campaign you want to use the Custom Conversions<\/strong> option for.<\/p>\n\n\n\n
<\/figure>\n\n\n\n- Role<\/strong><\/li><\/ul>\n\n\n\n
Choose Select Existing Affiliate Network<\/strong> option if you have already added your affiliate network from BeMob templates. The postback tokens of the selected affiliate network will be automatically available in the Postback URL.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf we don\u2019t have your affiliate network in our pre-configured templates, select Enter Tokens Manually<\/strong> and specify the tokens supported by your affiliate network.<\/p>\n\n\n\n
<\/figure>\n\n\n\nPress the Copy<\/strong> button to get the configured Postback URL.<\/p>\n\n\n\n
<\/figure>\n\n\n\nConversion Pixel<\/strong><\/p>\n\n\n\n
If it is not possible to track custom conversions from your affiliate network via Postback URL or you want to track custom conversions associated with your own offer, you can use Conversion Pixel<\/strong>. <\/p>\n\n\n\n
To generate a Postback URL for custom conversions tracking you should perform the following steps:<\/p>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nThe Conversion Pixel is provided in 3 forms: URL, pixel and script. Copy the required type of Conversion Pixel from the Generate Links<\/strong> window. <\/p>\n\n\n\n
<\/figure>\n\n\n\nSet the Conversion Pixel on the side of your affiliate network or inside the code of the \u2018thank you page\u2019 that follows your own offer.<\/p>\n\n\n\n
Tip 1: <\/strong>Specify payout and transaction ID values in the pixel itself if this data is the same for each custom conversion.
For instance, <img src=”https:\/\/yourdomain.com\/conversion.gif?cet=reg&cid=OPTIONAL&payout=2&txid=123456<\/strong>” width=”1″ height=”1″ border=”0″ alt=”” \/><\/span><\/p>\n\n\n\nTip 2: <\/strong>Use HTTPS<\/strong> Campaign URL on the side of your traffic source to be able to track custom conversions via pixel.<\/span><\/p>\n\n\n\n
More information about the Conversion Pixel option see in our dedicated guide.<\/strong><\/a><\/p>\n\n\n\n
Send Postbacks, % Option x Custom Conversions<\/strong><\/h4>\n\n\n\n
The Send Postbacks, % <\/strong>option is used to pass a certain percentage of conversions from BeMob to your traffic source. This feature works for both regular and custom conversions.<\/p>\n\n\n\n
Tip:<\/strong> Make sure that Postback URL is supported by your traffic source and set in a traffic source template before using this option.<\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\nTo set a percentage of conversions you want to send to a particular traffic source you should access the required traffic source settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n
<\/figure>\n\n\n\nTo set a percentage of conversions you want to send under a certain campaign you should access the required campaign settings. Provide the desired value in the corresponding field.<\/p>\n\n\n\n
<\/figure>\n\n\n\n - press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- Role<\/strong><\/li><\/ul>\n\n\n\n
- Campaign<\/strong><\/li><\/ul>\n\n\n\n
- press the Generate Links<\/strong> button.<\/li><\/ul>\n\n\n\n
- go to Settings \u2192 Custom Conversions<\/strong>; <\/li>
- Include in conversions daily cap value<\/strong><\/li><\/ul>\n\n\n\n
- Include in Cost column<\/strong><\/li><\/ul>\n\n\n\n
- Send Postbacks to Traffic Source<\/strong><\/li><\/ul>\n\n\n\n
- Include in Revenue Column<\/strong><\/li><\/ul>\n\n\n\n
- Include in Conversions Column<\/strong><\/li><\/ul>\n\n\n\n
- Values of The cet Parameter<\/strong><\/li><\/ul>\n\n\n\n
- Go to Settings <\/strong>\u2192 Custom Conversions<\/strong>.<\/li>
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