Our Trackie-talkie interview series continues and today’s guest is Patryk Hoffmann, CEO of MyLead.
Spoiler Alert: There’s a nice bonus waiting for you at the end of this interview, but don’t be in a hurry to scroll down.
This interview turned out to be really extensive and useful. We are delighted for the opportunity to talk to Patryk and learn more about MyLead, their offers and the most popular verticals, upcoming features and the best tips from a leading affiliate network.
If you are still not familiar with MyLead, let’s take a closer look at this affiliate network.
MyLead is an affiliate network based in Poland which offers a unique opportunity for affiliate marketers to earn money and maximize profits. The network has a strong presence in the industry and offers a comprehensive platform for achieving success.
MyLead is user-centric and dedicated to helping affiliates thrive in the world of affiliate marketing.
More MyLead features:
- over 4500 affiliate offers;
- 16 categories: adult, dating, ecommerce, gaming etc.;
- CPL, CPS, CPA, PPI and COD commission models;
- adjustable rates;
- specially designed campaigns;
- excellent client service: professional support, mentorship;
- educational resources: free e-books, guides, blog tutorials.
— Hi Patryk! Thank you for taking your time to talk to us today. Can you please tell us a little about yourself and your position in MyLead?
My name is Patryk Hoffmann and as the CEO of MyLead, I am responsible for overseeing the strategic direction and operations of the company. With a deep understanding of the digital marketing landscape, my focus is on driving innovation, ensuring client satisfaction, and maintaining high performance and integrity in the affiliate marketing industry.
I work closely with our talented team to foster a collaborative and dynamic environment, delivering a comprehensive platform that connects affiliates and advertisers across various verticals.
— MyLead has a long history in the affiliate marketing industry and is considered as one of the most trusted affiliate networks. Can you single out the main stages of MyLead’ becoming a global player on the market?
MyLead’s path to becoming a global player in the affiliate marketing industry can be outlined through several key stages. It all began in 2014 with the launch of the first MyLead website. This marked the initial step towards establishing a strong presence in the market.
The year 2017 proved to be a significant milestone as MyLead broadened its range of services. We introduced IVR, SMS Chat, and the first PPI and E-commerce affiliate programs, diversifying our portfolio and providing affiliates with more options for monetization.
In early 2020, we launched Content Locker, a powerful tool designed to monetize websites, blogs, and mobile applications. This innovative feature solidified our position as a forward-thinking company, offering comprehensive solutions to our users.
Continuing our growth trajectory, we expanded MyLead’s operations to the French, Czech, and German markets. We also translated our platform to 7 different languages. This strategic expansion allowed us to tap into new customer bases and cater to a wider international audience.
By 2022, we had amassed over half a million registered users globally which was a true testament to our trustworthiness and reliability.
Throughout these stages, MyLead consistently embraced technological advancements, diversified its offerings, expanded into new markets, and prioritized client satisfaction.
— Can you please name the most popular verticals in MyLead? How many offers does each of this vertical have?
MyLead offers a variety of popular verticals, the most popular of which are:
- E-commerce (1,604 campaigns available),
- Nutra (622 campaigns available),
- Dating (876 campaigns available),
- Sweepstakes (263 campaigns available).
These verticals cover a wide range of opportunities, allowing our affiliates to promote products and services in different niches and cater to diverse target audiences.
— Several years ago you added an option to block some part of the offer to make a visitor perform some actions — a content locker. Are offers connected to content lockers more profitable than regular offers, in your view?
Incentivized traffic, which is a different type of traffic compared to non-incentivized traffic, presents some challenges when comparing the profitability of offers connected to content lockers versus regular offers.
The profitability depends on the campaign type and user motivation to take the action that unlocks the content. In general, simple campaigns like CPA, CPI, and CPL tend to convert well with content lockers and incent traffic. However, it’s important to consider the specific campaign dynamics and campaign goals to accurately assess the profitability in each case.
— Which content locker would you recommend for which type of offer / website?
When it comes to recommending a specific content locker for a particular type of offer or website, the choice of the content locker itself doesn’t make a significant difference. In our network, the CPA Locker has shown the highest conversion rates. However, the key factor lies in selecting the right campaigns that align with the target audience.
For targeting a younger audience, simple game campaigns based on CPA models, such as incentivizing users to level up in a game, can be effective. For an older audience, installation or contest campaigns can serve as interesting and relatively easy conversion points.
Ultimately, the success of a content locker strategy depends on how much time users are willing to invest in unlocking the content. It’s crucial to analyze the target audience’s preferences and behavior carefully before selecting campaigns for the content locker. If the chosen campaigns are too demanding or time-consuming, users may leave the page without unlocking the content. Therefore, striking the right balance between user motivation and campaign requirements is essential for optimal results.
— Can you tell us about any upcoming features, updates, or more innovations that MyLead has in the pipeline?
MyLead is excited to share a range of upcoming features, updates, and innovations that will take our platform to new heights and provide unparalleled value to our users.
Firstly, we are developing intuitive panels designed specifically for our publishers and advertisers. These user-friendly, separate panels will equip publishers with robust tools and insights to optimize their campaigns and track performance, while advertisers will have a dedicated panel to effectively manage their campaigns and maximize their return on investment.
To enhance communication and support, we are also implementing a ticket system that streamlines query resolution and ensures prompt assistance from our support team.
Another exciting addition to our platform is the upcoming offerwall, which will present users with a wide array of attractive offers from various advertisers, enabling them to engage their audience and monetize their traffic more effectively.
We are also introducing a new RevShare model that allows publishers to earn a percentage of the revenue generated by the campaigns they promote, providing them with an additional sustainable income source.
Furthermore, we are testing and implementing an AI system to support publishers, analyzing common queries and concerns to provide faster and more efficient support.
Lastly, we are developing a tool for the automatic generation of affiliate links, simplifying the process and saving time for our users.
These upcoming features and innovations demonstrate our commitment to innovation and delivering an exceptional user experience. MyLead is dedicated to providing a cutting-edge platform that empowers our users and helps them thrive in the dynamic field of affiliate marketing. Stay tuned!
— Are there any success stories or notable achievements from affiliates on MyLead that you would like to share?
We are proud to have numerous success stories and notable achievements from our affiliates. One of our users has been able to generate consistent monthly earnings of $10,000 by leveraging MyLead’s diverse range of offers and optimizing their promotional strategies.
Another affiliate, a niche blogger, successfully monetized their blog by partnering with MyLead and promoting relevant offers to their audience. Through their strategic content creation and effective promotion, they have not only earned substantial commissions but also established themselves as an authoritative figure in their niche.
Another user worth mentioning is a social media influencer who has leveraged their large following on platforms like Instagram and YouTube to generate significant income through MyLead’s affiliate offers. By effectively engaging their audience and recommending high-converting offers, they have achieved remarkable success and built a strong online presence.
We also have a user who is a beginner in affiliate marketing. They started their journey with MyLead and received personalized guidance and support from the platform’s dedicated affiliate managers. Through their determination and continuous learning, they have steadily grown their earnings and are now on track to achieve their financial goals.
We believe in celebrating these achievements and inspiring others to pursue their own paths to success. That’s why we will be regularly publishing success stories on our blog, showcasing the journeys, strategies, and accomplishments of our affiliates. By sharing these stories, we aim to motivate and guide aspiring individuals who are eager to embrace an unusual and fulfilling way of living, such as affiliate marketing.
— MyLead is highly loyal in terms of bonuses. You have a unique bonus system. Can you please tell us more about it?
At MyLead, we take pride in our loyalty to our users, and our unique bonus system is a testament to that commitment. Our bonus system offers various opportunities for our users to earn rewards and recognition.
When it comes to some of the key aspects, our users have the chance to earn a 24 hour bonus by showcasing their earnings from MyLead through screenshots shared on the internet. Keeping a journal of earnings on relevant online forums that discuss earning with MyLead is also rewarded with a constant bonus.
We value the contributions of our users and encourage them to share articles and reviews about their experience with our platform. Additionally, users can receive bonuses for submitting website development ideas or reporting any errors on our platform.
Furthermore, we appreciate the stories and successes of our publishers. By participating in an interview with us, publishers have the opportunity to share their experiences, and as a token of gratitude, we offer them a special gift.
In addition, we have implemented a referral system that rewards our affiliates for recommending new users to our platform. When someone refers a new user, they earn an extra 5% on all leads generated by that user in the future. This referral program serves as a win-win situation, fostering collaboration and incentivizing our community to expand and flourish together.
Overall, our unique bonus system is designed to provide continuous motivation, support, and lucrative opportunities for our affiliates, ensuring their satisfaction and long-term success within the MyLead network.
— It is widely known that MyLead has many awards and attends affiliate conferences. Where should we expect to see you this year? Are you planning to compete in some nominations or go to some conferences?
MyLead has always been a brand strongly focused on online activities, and that won’t change. However, we will definitely be attending conferences more frequently. This year, for example, we will be at the conference in Barcelona at Affiliate World Europe, and last year we attended the Affiliate Meet Markt conference in Berlin.
We regularly compete for various nominations. Every year, we participate in many global competitions, like those organized by Affbank and Offervault, but we also participate in local ones in the Polish market.
Also, our participation in the FT1000 and Deloitte competitions are worth mentioning. These are European awards recognizing the fastest-growing companies. We have had the honor of being winners in both competitions before.
— MyLead team is very supportive. You even have your own built-in forum for MyLead affiliates. But what is your main advice for beginner affiliates who just get acquainted with affiliate marketing?
MyLead recognizes the importance of providing exceptional support to beginner affiliates and, unlike other networks, we go above and beyond to ensure our affiliates have the guidance they need to succeed. We offer personalized assistance in campaign selection, helping affiliates choose the most suitable campaigns for their niche. Moreover, we negotiate favorable terms with advertisers on behalf of our affiliates, saving them time and effort.
Additionally, we provide access to our IT resources, allowing affiliates to make website changes or even develop customized solutions. This ensures they have the necessary technical support to optimize their campaigns.
Furthermore, we offer a wealth of educational materials, including guides and tutorials, to equip beginners with industry insights and best practices. By staying informed, affiliates can make informed decisions and stay ahead of the curve.
And my main advice for beginner affiliates? Focus on building a strong foundation. Educate yourself about affiliate marketing principles, choose a niche you’re passionate about, and join reputable programs. Stay updated on industry trends and leverage the supportive community and resources. By prioritizing quality, continuous learning, and community engagement, beginners can set themselves up for long-term success in affiliate marketing.
— Thank you for the interview. We wish you success in your further development!
Thank you! We look forward to the journey ahead.
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