Facts and Myths about Offerwall Rewards — Guest Post by MyLead

Today, we’re thrilled to introduce a special guest post by MyLead, a global affiliate network with a huge variety of offers, comprehensive toolkit and numerous educational materials.

In this post, MyLead team will share their insights on facts and myths about Offerwall rewards. Whether you’re a seasoned affiliate marketer or just starting out, you’ll find valuable information about widespread misconceptions surrounding the Offerwall tool.

So, without further ado, let’s dive into MyLead’s insightful post. We are confident that you’ll enjoy it and find it as enlightening as we did.

Monetizing mobile apps has become increasingly important for developers’ success, with Offerwalls being a frequently overlooked tool with significant potential The Ultimate Offerwall Guide by TapJoy highlights the substantial value users find in Offerwall, with 70% of mobile gamers expressing appreciation in rewarded ads. Notably, 47% of these users prefer rewarded ads as their method for acquiring virtual premium currency in mobile games.

Moreover, Offerwall users seamlessly integrate rewarded ads into their gaming experience, with a significant 79,1% engaging with such ads weekly, including 41% on a daily basis. Impressively, 43% of mobile gamers admit to making purchases based on products or services encountered in rewarded ads. These statistics from the Ultimate Offerwall Guide by TapJoy emphasize the widespread appeal and effectiveness of Offerwalls among a significant user demographic.

Before we address common misconceptions about Offerwalls, it’s important to acknowledge the multitude of benefits that come with utilizing this form of monetization. Despite some reservations, Offerwalls can actually be a highly effective tool for generating revenue.

For a comprehensive understanding of the advantages Offerwalls offer to mobile game developers, it’s recommended to explore an article by MyLead which highlights the benefits of using Offerwalls. This resource can provide valuable insights into how developers can leverage Offerwalls to their advantage in maximizing revenue streams. 

Let’s delve into a few prevalent misconceptions surrounding the Offerwall tool. In this paragraph, we aim to debunk these commonly held myths, offering, clarification and dispelling these widespread misconceptions.

Popular Myths about Offerwall

MYTH: Offerwall is based on the CPE model only.

Let’s start by understanding what the CPE model means. CPE, or cost per engagement, is the amount that advertisers pay for each user interaction with a specific piece of content or ad. These interactions can include things like clicks, likes, shares, comments, video views, or specific in-game actions, depending on the platform and type of content. One common misconception is that the CPE model is the only option available for Offerwalls. While it’s true that the CPE model is widely used in many applications, there are other choices available. It’s important to note that while CPE may be the only option with certain providers in some cases, this isn’t the case with MyLead’s Offerwall.

FACT: With MyLead’s Offerwall, you’re not limited to just the CPE model. You actually have the flexibility to choose from a variety of models including CPI, CPA, CPL, or CPS. This means that developers have the freedom to tailor their monetization strategy to fit their specific goals and preferences. It’s important to recognize that the Offerwall landscape offers a diverse range of models beyond just CPE, giving developers the ability to customize their approach according to their unique needs.

MYTH: Offerwalls deliver a subpar user experience.

Facts about user engagement in Offerwalls.

Offerwalls used to be associated with inconvenience and complexity, but those days are long gone.

FACT: In today’s market, Offerwalls provided by platforms like MyLead offer users a smooth and optimized experience. However, a good user experience isn’t just about how well the Offerwall performs. Users now have a wide range of options available when interacting with offers, ensuring that the experience is personalized to each individual.

Data from Offerwalls indicates that users are often happy to participate in activities such as filling out surveys or watching ad videos. According to TapJoy’s Ultimate Offerwall Guide, a significant 79,2% of users who start a survey actually complete it. This shows that users are not only engaging with Offerwall tasks but also likely finding them enjoyable or worthwhile.

MYTH: Offerwalls undermine In-App Purchases.


It’s a common misconception that adding Offerwalls to mobile apps reduces the effectiveness of In-App Purchases.

FACT: However, the truth is that integrating Offerwalls doesn’t necessarily undermine IAPs. Instead, it provides users with an alternative way to unlock rewards or premium features.

In fact, Offerwalls can actually complement IAPs. While there’s a worry that users might choose free options from Offerwalls over making direct in-app purchases, data from the MafAd article reveals that 43% of gamers have made purchases after encountering a rewarded ad. By striking a balance between both monetization methods, developers can enhance user engagement and create additional revenue opportunities without negatively impacting in-app transactions.

MYTH: Offerwalls are made exclusively for mobile games.

Many people wrongly assume that Offerwalls are exclusively designed for mobile games. However, the truth is that they’ve expanded beyond gaming apps and are now effectively integrated into a wide range of mobile applications. Whether it’s productivity tools, utility apps, or entertainment platforms, Offerwalls offer developers a flexible monetization strategy. 

FACT: The misconception arose from Offerwalls initially being associated primarily with mobile games. Nevertheless, their versatility and efficacy have led to their adoption across various app categories. Offerwall monetization isn’t confined to gaming apps alone, it’s also a valuable option for non-gaming apps such as shopping, social media, news, and entertainment apps. Developers across different industries can leverage Offerwalls to enhance user engagement, deliver value, and generate revenue, debunking the myth that they are exclusive to the mobile gaming realm.

MYTH: Offerwalls are not boosting apps monetization.

Apps monetization boost stats with Offerwall.

Contrary to what many believe, Offerwalls can significantly boost app monetization. They give users a chance to engage with relevant offers, creating more revenue streams for developers.

FACT: The misconception often comes from old ideas about Offerwalls. Nowadays, they’ve made it possible to improve user experience, leading to more participation and better monetization.

Offerwalls work well because they offer users a way to interact with ads, complete tasks, or do surveys without being intrusive. Users get rewards, and developers get more chances to make money.

MYTH: Offerwall excludes different monetization ways in my app.

To dispel the misconception that incorporating an Offerwall in mobile apps restricts monetization options, it’s important to understand that Offerwalls are versatile and can effectively collaborate with various ad formats.

FACT: Offerwalls don’t operate independently, as some might believe. Instead, they seamlessly integrate with different monetization strategies.

By integrating Offerwalls into your app, you’re not only providing users with the opportunity to engage voluntarily with advertisements but also ensuring compatibility with a wide range of ad formats. This strategic integration enables a diverse approach to revenue generation, fostering a balanced and user-friendly experience that goes traditional monetization methods.


To summarize, Offerwalls dispel common misconceptions regarding their effectiveness in mobile app monetization. Contrary to beliefs, they offer multiple models beyond CPE, providing developers with flexibility. Modern Offerwalls, such as those found on platforms like MyLead, ensure a seamless and optimized user experience, debunking the idea of subpar interactions.

MyLead’s Offerwall screenshot, get to know our new tool.

The notion that Offerwalls undermine In-App Purchases is debunked, as they provide an alternative without hindering direct transactions. Offerwalls have expanded beyond gaming apps and are successfully integrated across diverse categories, challenging the idea that they’re exclusive to mobile games.

Contrary to the myth that Offerwalls don’t boost app monetization, they significantly contribute by offering users non-intrusive engagement with advertisements, tasks, or surveys. This creates a win-win scenario, enhancing user participation, improving monetization, and fostering a positive user experience.

In essence, Offerwalls represent a versatile tool for developers to diversify revenue streams, boost engagement, and create a mutually beneficial environment in the mobile app ecosystem. Overlooking their potential could be a significant mistake for developers striving for optimal success.

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